After a hiatus, Xiao S (Dee Hsu) has officially returned as the host of “Miss Not Xidi”, with brand new episodes expected to air in April. Upon the news, not only were fans excited, but advertisers also quickly returned. It is understood that Xiao S’s return has brought the TV station several million NTD (hundreds of thousands in RM) in advertising revenue. Brands that had suspended their sponsorships were mostly waiting to see if she would return, but now with her confirmed comeback, they have resumed cooperation, successfully helping the program resolve the previous urgency of 'insufficient funds.'
Looking back over the past year, after Xiao S temporarily left the program in February last year, the show experienced a hosting vacancy, prompting the station to urgently invite Sandy Wu and Chiang Chiang to take turns as fill-in hosts. However, viewership ratings and online buzz never returned to previous levels, and advertising revenue dropped from tens of millions of NTD (several million RM) to just one million NTD (about 100,000 RM), causing anxiety at the station, which repeatedly urged Xiao S to return as soon as possible. The turning point came last year when Xiao S graced the Golden Bell Awards stage and won, boosting her confidence. In order to prevent the show from falling into a 'food shortage' crisis, she finally agreed to return, taking up her hosting duties once again.
Source: ETToday