Recently, Asia's first transnational singer cultural exchange program "Asian New Voice" held the "New Voice Landing Plan" press conference in Hong Kong, China. Zhang Liangying, Leo Ku, Julian Cheung, Fansia, and Nicky Lee, along with "new voice" contestants from various Asian countries, the program's music director Ronald Ng, and representatives from the gold medal producer jury gathered by Victoria Harbour to reveal the behind-the-scenes stories and highlights of the program's sea-based music variety recording.
Against the backdrop of deepening cooperation among Asian countries, iQIYI's "Asian New Voice" is a brand-new music variety IP that innovatively adopts the "music voyage" format. Starting from Shanghai, China, the journey passes through Okinawa, Japan; Ha Long Bay, Vietnam; Singapore; and Klang, Malaysia, before returning to Hong Kong, China. It explores a new paradigm for the globalization of variety shows through the collision of diverse music and cultural integration.
The "Asian New Voice" mentor lineup includes British "new voice launcher" Jessie J, "new voice recruiter" Zhang Liangying, "new voice protector" from Malaysia, Yeo Ging Tjin, as well as "new voice witness" artists from various Asian countries and regions such as Shizuka Kudo, Jeff Chang, Danny Zhang, Alec Su, Tanya Chua, Jimmy Lin, Leo Ku, and Julian Cheung.
These world-class singers from various countries, covering Grammy winners, prominent Chinese pop stars, Japanese national divas, and Singaporean golden tune queens, constitute a "dream team" for music variety shows. Once the lineup was announced, topics like #AsianNewVoiceMentorLineup# and #ZhangLiangyingYeoGingTjinRoleClaims# quickly trended on social media, dramatically boosting expectations for the program. It is reported that they will witness the "New Voice Battle" throughout the show, providing a top-tier stage and professional endorsements for aspiring music talents.
In addition to an international lineup, "Asian New Voice" uses an innovative cruise ship model that combines the vast ocean with a music stage, showcasing a musical feast for both the eyes and ears through the collision and fusion of diverse musical styles from Asian countries. At the press conference, guests shared their novel experiences of sea-based recording, with the outdoor stage on the deck and the ever-changing natural marine environment adding unique charm and challenges to the program. Qi Yulin, Vice President of iQIYI and executive producer of "Asian New Voice," further reveals behind-the-scenes stories, which fuel audience imagination and anticipation for the cruise that carries musical dreams.
"Asian New Voice" as a brand-new music variety IP, adopts the innovative "music voyage" format. Starting from Shanghai, China, it passes through Okinawa, Japan; Ha Long Bay, Vietnam; Singapore; Klang, Malaysia, and returns to Hong Kong, China, exploring a new paradigm for the globalization of variety shows through diverse musical collisions and cultural integration.
Moreover, the program introduces innovative measures in the judging segment by assembling an online jury of Asia's gold medal producers. This jury is composed of creators and producers from China, Hong Kong, Taiwan, Japan, Singapore, Malaysia, Thailand, Vietnam, and others, representing the backbone of Asian pop music for the past 40 years and have created countless familiar Asian pop hits and numerous superstar artists. This time, they will cast the most impartial votes in the program, witnessing the emergence of the new generation of "Asian music kings."