The Most Powerful Spokesperson: Macron's Blue Sunglasses Are a Hit

French President Emmanuel Macron’s look at the World Economic Forum in Davos, Switzerland, has attracted widespread attention. The blue reflective aviator sunglasses he wore not only became a global focal point, but also caused the brand’s official website to crash and sent the stock price of its Italian parent company soaring. Although US President Donald Trump publicly made fun of it, these sunglasses have already become the most eye-catching visual symbol for the 2026 Davos venue.

According to foreign media reports, Macron was wearing the “Pacific S 01” model produced by French brand Henry Jullien. These sunglasses retail for about 659 euros (approximately 3,120 ringgit). After Macron gave his speech on stage, the brand’s website went down due to a flood of inquiries. The stock price of its Italian parent company iVision Tech SpA also skyrocketed from 1.51 euros to 2.63 euros within a few days, a jump of 74%.

US President Trump noticed Macron’s sunglasses at the World Economic Forum (WEF), and joked: “I listened to his speech, and he was wearing a very beautiful pair of sunglasses, looking like he was trying really hard to act tough.”

In fact, French officials confirmed that the president has a benign health issue with his right eye. To cover up the redness and swelling and maintain his public image, Macron decided to wear sunglasses indoors, joking that they are a sign of determination—a “tiger’s eye.” Although the French side has not disclosed a specific diagnosis, media widely speculate that it may be a common symptom called “subconjunctival hemorrhage.”

Macron, wearing the aviator sunglasses to demonstrate a tough stance on Greenland issues, was compared by many netizens to the movie “Top Gun.” When Tom Cruise, the lead actor in “Top Gun,” wore Ray-Ban aviator sunglasses in the film, it also sparked a sales boom in the market.

iVision Tech CEO Fazil said this is an advertising miracle that money can’t buy. For the past week, the entire company team has only been able to sleep 4 hours a day to cope with the surge in demand.