Sichuan Provincial Committee Publicity Department of China Holds Sichuan-Brunei Tourism Promotion Conference

Published at Jun 12, 2026 10:57 am
(Bandar Seri Begawan, 12th) The Publicity Department of the Sichuan Provincial Committee of China held the Sichuan-Brunei Tourism Promotion Conference yesterday afternoon at the banquet hall of the Radisson Hotel.
The conference invited guests including Chen Shaochun, Ambassador-designate of the People's Republic of China to Brunei, Chen Chuan, Minister-Counselor of the Chinese Embassy in Brunei, Tan Kah Foo, President of Brunei-China Friendship Association, Ling Teng Cai, Executive Vice President, Zhang Zhiqiang, Acting Director of Radio Television Brunei, Li Feng, President of the Brunei Chinese Enterprises Association, representatives from Royal Brunei Airlines and travel agencies, among others.
The purpose of holding this tourism promotion event, themed “Charming Sichuan · Sensing the World”, was to give attendees a comprehensive introduction to Sichuan’s rich and diverse tourism resources, unique cultural history, and profound heritage, enabling the public to further learn about Sichuan’s famous tourist attractions, natural scenery, special cuisine, and traditional cultural charm.
In his speech, Tan Kah Foo, President of the Brunei-China Friendship Association, stated that Sichuan, China, is a land full of charm, home not only to the adorable giant panda but also to profound cultural heritage and magnificent natural scenery. The panda is not only a symbol of Sichuan, but also a symbol of peace and friendship.

Today's event is not just a tourism promotion, but also an important occasion for people-to-people exchanges and soul-to-soul connection. Through the interaction of culture and tourism, we can further strengthen mutual understanding and trust between the people of China and Brunei.
At the same time, this year marks the 35th anniversary of the establishment of diplomatic relations between Brunei and China. This event also lays a solid foundation for more friendly cooperation and development between the two countries in the future, carrying special commemorative significance.
Tan Kah Foo hopes to use Sichuan as a bridge to promote cooperation between the two countries in cultural, tourism, youth exchanges, and media communication fields, to deepen friendship and strengthen people-to-people bonds. With the strong publicity of media and press, let the light of friendship shine further, enabling more people to see, understand, and share this friendship that transcends borders.
He said, further consolidating the public support between China and Brunei and jointly promoting the building of a closer community of shared future for mankind in the region. Based on the principles of peaceful coexistence and mutual trust and assistance, he believes that the bilateral relations will embrace an even better and more prosperous future, and inject more positive energy into regional peace and development.
Let us join hands to promote even closer Sino-Brunei relations, and move toward a beautiful future marked by peace, cooperation, and prosperity.

Author

Law Hui Yun


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